As Google continues to continually update and modify their search engine algorithm, one constant remains: your SEO stratergy needs to address both On-page SEO and Off-page SEO.
ON-Page SEO
- Keyword opptimization
- Meta description
- Internal linking
- Title tags
- Quality content
- Alt text
- ssl/https
- Url structure
OFF-Page SEO
- Local SEO
- Backlinks
- Domain authority
- Social signals
- Pay-Per-Click
Why is SEO important?